Fashion is first and foremost a social statement for all teenagers nowadays. In fact is the outward means of expression to their peers and the rest of the world. Teenagers try to express their identity through the use of material objects.
Among these material objects, clothing is perhaps one of the most important. Especially teenagers use clothing as a tool of reflecting their opinions, values, and characteristics, which make up a person’s identity. Teens think that it is clothing which makes them distinguished from others and allows them to be unique. Teenagers are simply exposed to all sorts of influences via media and channels, which established the so-called trend among themselves. Teens are unique and they follow different clothing styles which also convey different messages to express their self. However, even though clothing can be used as a means of expressing identity, communicating through the clothing preferences can also dangerously hamper the identity development of the teens by making them focus so much on brands, creating group pressure and causing the loss of individual characteristics.
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